We sit down with Mark Williams, LinkedIn expert, coach, and host of the Informed podcast, which covers everything you need to maximize LinkedIn for recruitment, job searches, business, and personal branding.
Mark shares invaluable LinkedIn strategies, from optimizing your profile to increasing visibility through activity. He also tells us about a quirky cease-and-desist letter he received from LinkedIn lawyers, why connections aren't what they used to be, and the one LinkedIn tip Troy implemented immediately after their conversation.
This episode is full of actionable tips to help you use LinkedIn to land your next role, grow your business, or elevate your professional presence online. Don't miss it!
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Key Takeaways:
- How to optimize your LinkedIn profile to be FOUND 🎯
- Why activity (commenting!) is the secret to LinkedIn success 👏
- Why connections are less important than followers today
- The one feature LinkedIn needs to bring back (hint: it's about books 📚)
- Mark's cease-and-desist letter story from LinkedIn lawyers in Omaha!
Plus, stay tuned for a blooper at the end involving a ?????? moment 😂.
Timestamps
00:00 - Intro & Winter Sweater Vibes 🧥
01:37 - Meet Mark Williams, LinkedIn Expert
02:32 - The ONE Thing to Optimize Your LinkedIn Profile
09:52 - How LinkedIn Has Changed Since 2008
25:40 - Why Connections Aren’t Everything Anymore
30:04 - Visibility Tip: Engagement Is King 👑
41:37 - LIVE Profile Review: What Troy Got Wrong (and You Might Too!)
50:04 - Lightning Round: Mark’s Dream LinkedIn Feature & Fun Stories
57:49 - Cease-and-Desist Letter From LinkedIn Lawyers
59:00 - Bloopers & Outro
Resources Mentioned
- Mark Williams on LinkedIn: Mark's LinkedIn Profile
- The Informed Podcast: Listen Here
- Mark's Newsletter